Whitney Wolfe Herd was named among the top 30 women entrepreneurs in the US according to Forbes. She was also on the cover of the Forbes Magazine on their 12th December issue. If you don’t already know, Whitney Wolfe Herd is the creator of the exclusive dating app, Bumble. Since its launch in 2014, Bumble has grown from a small app to one of the top dating apps in the world. The app has its presence in more than 190 countries, and their customer base is growing by the day.
Bumble is not just like any other dating app that one finds on the internet. Using her own love life as an example, Whitney Wolfe Herd wanted to create something that would be beneficial for women. Bumble allows only the women to initiate contacts with men and are given 24 hours to start a conversation with their matches or they disappear. It means that it is the women who need to take the first step or might lose their connections. Men are discouraged from putting up shirtless photos or pictures of their genitals. Such users are banned from the website and are often shamed for their explicit behavior towards women. According to Whitney Wolfe Herd, if one adheres to certain rules in the real world, it should apply to the online world too. Being online does not mean that they can use their anonymity to abuse other people. These steps have made Bumble safer space for women and men also, and the growing registered users are a testimony to that.
Whitney Wolfe Herd is looking to broaden her presence in the virtual world. She launched Bumble BFF and Bumble Bizz in 2016, and both of them are growing steadily. She feels that there are very few female founders in the start-up space and it was her duty to provide more opportunities to deserving women out there to launch their career in the field they like. Her professional networking app, Bumble Bizz, is for women who are looking for opportunities for a better position but are not able to find one. The users need to create a profile where they can mention their achievements, their skills and what they are looking to achieve in their career. The profiles are matched with employers and allow them to hire them quite easily. Whitney Wolfe Herd wants to spread a positive message about women empowerment through her Bumble apps and encourage other women to work towards their dreams.