From blogger to beauty boss founder, Doe Deere is a staple of how one’s passion can become a profitable business venture. Little did anyone know her love for vivid colors and magical unicorns would launch what is known as today as Lime Crime. But back in the mid 2000s, she was like many other young ladies. She was passionate about makeup. She was into uploading videos to the internet. Mainly, she was just experimenting with makeup tutorials. But her videos go to show that when someone has passion and talent unthinkable things can happen.
As a founder and active member of the company she started, Doe Deere is a busy business woman. Her day is filled with phone calls. Answering many emails fills up most of her morning. Her afternoons are full of meetings. When she has the free time, she settles down in her office to devote time to what she enjoys most. During this time she gets to be creative. She thinks of new products, thinks of ways to improve her current product lineup and thinks of more ways Lime Crime can be influential in the fight against animal testing.
Doe Deere was born in Russia but grew up in New York City. Her mission with Lime Crime is to prove that makeup is not all glam but is about expression. She has created her company into a makeup brand that is heavily influenced with pigments. Very pigmented products are all throughout the range of products. Her products include eye shadow pallets, nail polishes and lipsticks.
She began small and grew her passion into millions. Because of her success, she feels strongly about supporting female driven companies. She likes to empower other females to follow their dreams of entrepreneurship. She cares so much about women starting and running their own companies that she attends events where she speaks on female entrepreneurship. She is a very friendly mentor; she even welcomes her fans to message her on social media with questions. Doe Deere has a bright future ahead of her as she continues to lead her makeup company to new heights.