From blogger to beauty boss founder, Doe Deere is a staple of how one’s passion can become a profitable business venture. Little did anyone know her love for vivid colors and magical unicorns would launch what is known as today as Lime Crime. But back in the mid 2000s, she was like many other young ladies. She was passionate about makeup. She was into uploading videos to the internet. Mainly, she was just experimenting with makeup tutorials. But her videos go to show that when someone has passion and talent unthinkable things can happen.
As a founder and active member of the company she started, Doe Deere is a busy business woman. Her day is filled with phone calls. Answering many emails fills up most of her morning. Her afternoons are full of meetings. When she has the free time, she settles down in her office to devote time to what she enjoys most. During this time she gets to be creative. She thinks of new products, thinks of ways to improve her current product lineup and thinks of more ways Lime Crime can be influential in the fight against animal testing.
Doe Deere was born in Russia but grew up in New York City. Her mission with Lime Crime is to prove that makeup is not all glam but is about expression. She has created her company into a makeup brand that is heavily influenced with pigments. Very pigmented products are all throughout the range of products. Her products include eye shadow pallets, nail polishes and lipsticks.
She began small and grew her passion into millions. Because of her success, she feels strongly about supporting female driven companies. She likes to empower other females to follow their dreams of entrepreneurship. She cares so much about women starting and running their own companies that she attends events where she speaks on female entrepreneurship. She is a very friendly mentor; she even welcomes her fans to message her on social media with questions. Doe Deere has a bright future ahead of her as she continues to lead her makeup company to new heights.
Whitney Wolfe Herd was named among the top 30 women entrepreneurs in the US according to Forbes. She was also on the cover of the Forbes Magazine on their 12th December issue. If you don’t already know, Whitney Wolfe Herd is the creator of the exclusive dating app, Bumble. Since its launch in 2014, Bumble has grown from a small app to one of the top dating apps in the world. The app has its presence in more than 190 countries, and their customer base is growing by the day.
Bumble is not just like any other dating app that one finds on the internet. Using her own love life as an example, Whitney Wolfe Herd wanted to create something that would be beneficial for women. Bumble allows only the women to initiate contacts with men and are given 24 hours to start a conversation with their matches or they disappear. It means that it is the women who need to take the first step or might lose their connections. Men are discouraged from putting up shirtless photos or pictures of their genitals. Such users are banned from the website and are often shamed for their explicit behavior towards women. According to Whitney Wolfe Herd, if one adheres to certain rules in the real world, it should apply to the online world too. Being online does not mean that they can use their anonymity to abuse other people. These steps have made Bumble safer space for women and men also, and the growing registered users are a testimony to that.
Whitney Wolfe Herd is looking to broaden her presence in the virtual world. She launched Bumble BFF and Bumble Bizz in 2016, and both of them are growing steadily. She feels that there are very few female founders in the start-up space and it was her duty to provide more opportunities to deserving women out there to launch their career in the field they like. Her professional networking app, Bumble Bizz, is for women who are looking for opportunities for a better position but are not able to find one. The users need to create a profile where they can mention their achievements, their skills and what they are looking to achieve in their career. The profiles are matched with employers and allow them to hire them quite easily. Whitney Wolfe Herd wants to spread a positive message about women empowerment through her Bumble apps and encourage other women to work towards their dreams.
Devoting one’s life to fight corruption and social injustices is not an easy task. It requires undying commitment and passion to effectively make a difference in a world filled with selfish minded people who oppress anyone and everyone as soon as a loophole appears. Nonetheless, there are still individuals in the word with undying zeal to fight for the voiceless to uproot vices. Helena Morrison is one of such people. In all the different career lines that she has been, her sole purpose has been to fight corruption and offer justice to the oppressed.
Helane currently serves as the Managing Director, General Counsel and Chief Compliance Officer of Hall Capital Partners, one of the best firms that offer financial advice to investors. Helane’s purpose has been to bring back sanity to the finance world of business and rebuild the trust that investors lost during the 2007/2008 recession period.
Helena has worked as a journalist, clerk at a law court for Hon. Richard Posen of the US Court of Appeals, a lawyer at Howard, Rice, Nemerovski, Canady, Falk and Rabkin law firm. She was made a partner at the Rabkin law firm after only five years of practice. During her time in this law firm, she was instrumental in fighting illegal trading rings. She is now the business woman with the passion for seeing justice prevail and helping fellow women grow. Due to Helane’s endless fight against corruption and social injustices, the government offered her a job at US Securities and Exchange (SEC) San Francisco office, where she got even a better angle in fighting the injustices. This is because her jurisdiction expanded, and she acquired the right resources to fight the good battle.
Helane, whose name represents integrity and ethic morality, got a Bachelor’s degree in Journalism at Northwestern University, and later went to the University of California Berkeley School of Law for her law degree. She then passed the bar successfully and used both her law knowledge and journalism to not only achieve personal growth but also end the tenure of corruption.
Helena has been mentoring women to see them have top positions in the financial organizations whose big players are mostly men. She advises women to be resilient and patient while upholding integrity. Helane Morrison emphasizes on the importance of being tough for one cannot uncover frauds and represent the oppressed if they are not strong themselves.